Share The Ride
You're probably thinking to yourself, car pooling? It sounds so....80's. And van pooling? Maybe for airport shuttles, or if you're needing to make the move to a new correctional facility.
But if you step out of your preconceived notions a bit, car and van pooling to and from your workplace makes more than a lot of sense. You can save money, wear and tear on the Subaru, and get yourself some green bona fides all at the same time. Tucson's Sun Rideshare asked Firehouse to produce some television spots, some radio spots, and a short documentary style piece to get small businesses informed and involved.
Sun Rideshare, www.884ride.org, is all about making connections with other like-minded car and van poolers-so the concept became "Break Up With Your Car," seeing how just maybe you have an unhealthy relationship with your vehicle.
We shot with the Sony F800 XDCAM, a P&S Teknik Pro 35 adapter and set of Zeiss Super Speed prime lenses. We added a Canon 7D as a B camera on a car mount. I realize the HDSLR is all the rage, but it might take me awhile to get used to packing the thing in ice to make it run over 5 minutes on a 90 degree day. Call me old fashioned.
We did, however, get some great performances from Juan Aguirre as the Aggrieved Boyfriend, and some stellar turns from Sun Rideshare employees as star-struck van riders.